Are You Monetizing Your Virtual Real Estate?

Are You Monetizing Your Virtual Real Estate?

Mobile devices, and we go , we go. Now , moving from the palm of the user's hand once seemed unattainable marketing solutions. Particularly in the retail , image recognition , which will reduce operating costs, reduce customer support costs and reduce the need for human resources in many of today's retail environment is one of the unique features .

Imagine , entered the shoe department in a large retail store. You find a pair of shoes that you want, rather than waiting for the associated sales come to you , you use a mobile application that uses image recognition technology (IR) and pull up the current inventory scans shoes , shoes. Allowed to take further - Mobile application provides location and is able to identify the specific shoe department in the country is located in your . In a few seconds you have to decide if that store has the size , you ™ re looking for. With the help of image recognition applications , it is also similar shoes can recommend to our customers , at a specific location , but also can be in your size. With mobile commerce, you can buy shoes , and warned the clerk to bring you directly to the purchase . The product does not require customers to purchase customer support, satisfaction , and retailers do not create unnecessary customer support costs .

I have provided an example of how , I think every one with clients in the next three years, major retail stores. Retailer order to compete, they will have to adapt to new customer service model . New customer's shopping experience , will be extended until the store product before use. Such as image recognition and location tool that allows retailers to know the customers looked at how long, in what position , and how often before buying . Retail custom mobile application can also collect data product experience , better customer service, reduce returns .

The following is taken from the image recognition some important concepts :

We are now re- reduce labor costs. As more and more customers , the store does not have a physical representative of the help you can afford fewer employees on the floor class interaction. For the remainder of the sales staff on the floor , they are able to devote more time and complex problems or physical needs of customers with commitment . In addition, you do not need to pay extra cost comes along with it , so that each customer's experience more personal shopping experience.

We are now re- monetization space , and not previously exist. I predict that virtual space will eventually retailer insights gathered more valuable than those . It provides insight and analysis, sales staff can not be collected , but it will cost you less money than staff training, payroll , scheduling, and management staff .

We are now re-use a platform , a variety of modules. With image recognition applications, you ™ re getting a unique feature set , which also includes the location, push notifications , augmented reality , mobile commerce , mobile CMS, gamification , insights and analysis. Although each module provides a powerful Itâ € ™ s own , it is important for a mobile application has the ability to provide a bundle of features , drive sales , increase customer frequency and gain insight ..

We are now able to manage again the entire product lifecycle . Through the collection and analysis of mobile applications , you will be able to see your product needs are when and where it € ™ s highest , lowest, and whether it should remain in the store shelves .

Many of today € ™ s data is numeric. Image recognition can take advantage of digital resources has been created to provide a useful tool for customers to purchase options , which further amplified return your digital resources .

I really believe , image recognition is here to stay because it 's a feature , customers will find in the purchase and retailers will implement a function, increase their income. What do you think ?